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The UK customers of the online gaming company betandgame.com are being transferred to JAXX UK Ltd in a deal that includes all current deposits and outstanding bets on more than 17,000 individual accounts.
(PRWEB) February 17, 2008 -- The UK customers of the online gaming company betandgame.com are being transferred to JAXX UK Ltd in a deal that includes all current deposits and outstanding bets on more than 17,000 individual accounts.
The deal ends several weeks of speculation regarding the future of betandgame.com, the operating brand of B&G International plc, a UK-licensed bookmaker launched in 2003. All customers will move to JAXX.com, which is owned and operated by JAXX UK Ltd., the UK based division of FLUXX AG, a leading Germany gaming and lottery company.
"We have negotiated a deal with the directors of B&G International plc that will protect the interests of all its betandgame.com members, ensuring that their deposits and outstanding bets are totally safeguarded, with membership transferring to JAXX.com," said Mark Irvine, Managing Director of JAXX UK Ltd. "betandgame.com was a well regarded brand and we are very pleased to have completed this agreement, which is also a significant boost to the membership of JAXX in the UK and European markets."
Since it launch in 2007, JAXX UK Ltd has expanded rapidly thanks to its intuitive design, innovative betting options and a series of strategic partnership agreements with AOL UK, Lycos UK and Newcastle United, among others. Former betandgame.com members will enjoy bets compiled by a London-based team, as well as qualifying for membership of the innovate JAXX Club, which offers reward points for every transaction made on the site, win or lose.
"This is not a takeover of the betandgame.com brand or of B&G International plc, which remains under the control of its existing shareholders," added Mark. "The primary objective has been the retention of an established membership portfolio, ensuring peace of mind to customers and safeguarding their monies. No staff members or proprietary betting technology are included in the deal."
Issued on behalf of Jaxx UK Ltd by Golley Slater
For further information please contact:
Rob Lawson on (0191) 245 9038 (Mobile: 07940 501 993)
or email rob.lawson(at)golleyslater.co.uk
Notes to Editors:
JAXX UK Ltd
JAXX UK is the British division of JAXX, a gaming brand launched in 1998 by German company, FLUXX AG. The company was awarded a UK bookmakers' permit in February 2007 and JAXX now offers a sports-focused betting product delivered by a London-based team.
Globally, JAXX operates several online lottery and betting services, including Germany's largest gaming and gambling portal (JAXX.de), with a customer base of around 1 million customers. JAXX UK is planning to offer casino products for those jurisdictions where it is permissible.
JAXX.com offers a highly successful loyalty programme called the JAXX Club. Members of the JAXX Club receive JAXXPoints when they place bets on the website, regardless of whether they win or lose. These JAXXPoints can be redeemed for non-cash gifts or played in the JAXXPoints Casino.
FLUXX AG
FLUXX is the parent company of JAXX, specialising in the handling of lotteries and betting, with registered office in Altenholz, near Kiel, in Germany. The necessary rights and licences and the technical and market-relevant expertise place FLUXX in a position to be able to arrange any form of licensed gaming for consumers, using a variety of sales channels. In addition to self-marketed services, such as JAXX and myBet, FLUXX makes its products and services available to other companies with extensive customer contacts. These include AOL, Freenet, Lycos, Yahoo!, Premiere, Burda and SCHLECKER. FLUXX AG has been listed on the Frankfurt Stock Exchange (Deutsche Bφrse) since September 1999 (ISIN DE000A0JRU67); the group currently has 150 employees.
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